Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
Dortmund continues deal spree with Workday signing as Premium Partner
Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
William Hill downgrades from title role in revamped Racing League
Betting operator William Hill has signed as the ‘Official Betting Partner’ for this year’s Racing League, the second season of the British and Irish horse racing competition.
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Esselunga deal kicks off 2026 Winter Olympics domestic programme
Italian supermarket chain Esselunga has become the first company to sponsor the 2026 Winter Olympics and Paralympic Games in Milan-Cortina
Sportfive and Polish FA still talking as agency contract expiry date looms
Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Sports shoe brand Munich signs as Spanish referees’ footwear supplier
Referees of top-flight men’s and women’s club football in Spain will wear Munich-branded boots from this season.
Fulham signs up betting firm W88 as main shirt sponsor, despite fan disapproval
Newly promoted Premier League club Fulham has signed global betting firm W88 as the club’s main shirt sponsor for the 2022-23 season.
Hyperice joins Guild Esports roster
Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.
Adidas ‘closing in’ on AS Roma kit deal from 2023-24
Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
Goldmedal Electricals take ‘powered by’ rights to West Indies-India ODI series
Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.