Matthew Glendinning

The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea...

Sports fans in emerging markets are much more impressed by brands that activate sports sponsorships on social media than those in developed markets, according to a new survey

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f...

Sponsorship revenue for the 2014 Commonwealth Games in Glasgow will far exceed the £24m ($37.8m/€28.4m

The Giro D’Italia, Italy’s biggest sponsorship property outside of the country’s national football team and leading football club assets, has posted its first drop in commercial revenue in five years for t...