Matthew Glendinning

The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.

Telecommunications company O2 is focusing its entire UK sponsorship efforts on its relationship with England Rugby and its Priority Sports programme.

This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold. W

Korean electronics giant Samsung has changed its head of global sports marketing since London 2012

AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

Luke Southern, programme director, Glasgow 2014 at Virgin Media is responsible of for the telecom and cable TV brand’s activation of its tier one sponsorship of the Commonwealth Games in Glasgow in 2014.

It’s amazing what $10m will and won’t get you these days. T

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now