Duelbits casino and sportsbook signs Aston Villa deal
Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
ProMedica sponsorship takes women’s golf majors to new financial level
ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Ineos joins women’s Rugby World Cup portfolio as official sponsor
Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
UK advertising watchdog upholds Arsenal censure for Socios.com ads
The UK’s Advertising Standards Authority (ASA) has upheld a ruling made against Premier League club Arsenal for a “misleading” website advertisement and subsequent Facebook post promoting Socios.com f
United24 logo to brand Shakhtar Donetsk shirts for Champions League campaign
Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.
Birch lands UK head of sponsorship role for Jacksonville Jaguars and Fulham
Sponsorship sales executive Henry Birch has taken on a new role as head of sponsorship UK for the NFL’s Jacksonville Jaguars and Premier League club Fulham.
Adidas replaces Umbro as Jamaica Football Federation kit supplier
Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.