Matthew Glendinning

Rugby League
Sponsorship & Marketing

Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL). T
Golf
Sponsorship & Marketing

LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
Multi-sport

For the 2022 National Senior Games, presenting sponsor Humana worked with GMR Marketing to create a campaign that enabled Humana agents to build relationships with senior athletes in-person at the games…
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Golf
Sponsorship & Marketing

Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Football
Sponsorship & Marketing

Continental Tyres has renewed its sponsorship of Brazilian club football’s Copa do Brasil for the 2023 and 2024 seasons, taking the brand’s association with the competition to 10 years.
Football

PSG's three-year official timing deal with Purnell marks another step in the club's progress as a lifestyle brand.
Esports
Host Broadcast & Production

David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Football
Sponsorship & Marketing

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Golf
Sponsorship & Marketing

LIV Golf is pitching its sponsorship proposition to agencies with a focus on its CW Network deal and new league concept.