Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
Digital gaming platform Sorare adds Borussia Dortmund to portfolio
Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Penny extends as DEL title sponsor to 2028
Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.
Aston Villa strikes Kaiyun sleeve deal ahead of expected ‘white label’ clampdown
Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’.
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Trabzonspor signs €1.5m-per-season WhiteBit back-of-shirt deal
Turkish Süper Lig champions Trabzonspor has signed a back-of-shirt sponsorship agreement with cryptocurrency exchange WhiteBit worth €1.5m ($1.5m) per season.
Everton signs up Marc Darcy as formalwear sponsor
English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Croatian FA strikes deals with EA Sports and Sorare
Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.