Matthew Glendinning

Golf
Sponsorship & Marketing

The Bank of America has made golf’s Augusta Masters its second statement sponsorship of the year, following on from its global deal with Fifa for the 2026 World Cup last month.
Football

Pet food brand Purina leveraged a pre-season tour sponsorship deal with Arsenal Women to create a global social media campaign about the positive impacts of pet ownership.
Football
Sponsorship & Marketing

Fan rewards platform Socios.com has extended its relationship with Italy’s Lega Serie A in a three-year deal, from 2024-25 to 2026-27. Part of the Chiliz Group, Socios.c
Ice Hockey
Sponsorship & Marketing

Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.
Football

Bank of America chose to acquire global rather than regional sponsorship rights for the North America-hosted 2026 World Cup because it wanted to demonstrate it is an “international firm with international clients," according to CMO David Tyrie.
US College Sport
Sponsorship & Marketing

USC Athletics’ multi-year partnership with CBD [cannabidiol] wellness and lifestyle brand Cookies is unlikely to cause a rush of copycat deals in collegiate sport, industry experts have predicted.
Football
Sponsorship & Marketing

German logistics company DHL has extended its global sponsorship of Manchester United until 2027
Motorsport
Sponsorship & Marketing

Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.
Multiple Sports
Sponsorship & Marketing

Puma has expanded its five-year agreement with Turkish club Galatasaray to include other sporting divisions, alongside the championship-winning football club
Basketball
Sponsorship & Marketing

WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.