Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively. In
Inside this issue: FOOTBALL: Hyundai’s four-club European football sponsorship offensive inspired by Lyon success FOOTBALL: Visa steps up to partner Uefa women’s football programme MOTO
Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
With technology, rule changes and fan expectations constantly changing the way sports are played and viewed, Misha Sher, vice-president, Sport & Entertainment at Mediacom Worldwide, identifies five trends that will matter in 2019.
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Russian betting brand 1XBet is paying roughly the same for African betting partner rights at Tottenham Hotspur as the club’s two other Regional Betting Partners combined.