Longi extends ATP Tour global sponsorship
China-based solar and hydrogen solutions company Longi has extended its global sponsorship with the ATP Tour, first signed in April 2023
Swissquote renews Europa League, Conference League sponsorship
Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Panini makes golf trading card debut with LIV Golf
LIV Golf and sports trading card group Panini Group have signed a multi-year licensing agreement making Panini the exclusive trading card partner for the LIV Golf League
Open de France FedEx title deal supports European hub
FedEx’s investment as title sponsor of the Open de France golf tournament can be credited directly to the DP World Tour’s commercial partnership with the PGA Tour.
Qualtrics extends with Manchester City
Technology company Qualtrics has extended its ‘Official Experience Management Software Partner’ agreement with Manchester City.
GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Corpay strikes LIV Golf sponsorship
Business payments company Corpay has signed as the ‘Official Corporate FX Provider’ of LIV Golf.
AB InBev passed on LA28 before agreeing IOC deal
AB InBev passed on a domestic sponsorship deal covering the 2028 Los Angeles Olympics before agreeing its Worldwide Partner deal with the International Olympic Committee, announced last month.
Woods and TaylorMade reveal ‘Sun Day Red’ lifestyle brand
Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand
Randstad France backs French Athletics
Human resources group Randstad France Group has signed as the ‘Official Partner’ of the French Athletics Federation (FFA) and of the French relay teams.