Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Pitch International opens up Arnold Clark Cup to secondary sponsors
The organisers of the Arnold Clark Cup, the annual women’s international mini-tournament involving England’s ‘Lionesses’, are looking to sell two sponsorship positions below the title sponsor.
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Betsson extends Greek Super League 2 title sponsorship deal
Betting group Betsson has extended its title sponsorship of the Greek Super League 2 for a second season
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
EXCLUSIVE: Women’s Bundesliga title rights go to market
The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…
Westpac acquires official match ball rights in major NRL sponsorship
Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game.
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France players submit revised image rights proposal to FFF
The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
The Value Xchange to sell FAW sponsorships
Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
America’s Cup organisers revamp sponsorship structure for 37th edition
The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.