Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
German national team deal highlights Continental’s shift from global to local
Tyre brand will sponsor the German national team from 2023
The firm has bought the premium LED package for national team deals
Saudia sponsors Newcastle United tour as airline grows club presence
Premier League Newcastle United has signed up Saudi Arabia's national carrier Saudia as the club's ‘Official Tour Airline Partner’ for a tour to Saudi Arabia in December and the rest of the 2022-23 sea…
UFC signs up Wildcard as ready-to-drink category ‘explodes’
The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Pitch International opens up Arnold Clark Cup to secondary sponsors
The organisers of the Arnold Clark Cup, the annual women’s international mini-tournament involving England’s ‘Lionesses’, are looking to sell two sponsorship positions below the title sponsor.
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Betsson extends Greek Super League 2 title sponsorship deal
Betting group Betsson has extended its title sponsorship of the Greek Super League 2 for a second season
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
EXCLUSIVE: Women’s Bundesliga title rights go to market
The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…