Puma adds Conmebol to CAF supplier deal
Puma has added South America’s football federation Conmebol to the continental federation sponsorship announced earlier this week with the African Football Confederation (CAF).
Puma adds CAF to growing ball supplier portfolio
Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
Coca-Cola deal highlights America’s Cup sponsorship strategy
The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
Ryder Cup sponsorship programme proves immune to LIV
Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
Cisco agrees New England Patriots technology sponsorship
Technology company Cisco has been named as an ‘Official Technology Partner’ of the NFL’s New England Patriots.
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Blue Shield signs LA Kings helmet deal as AEG continues sales streak
Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings.
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Lower-tier clubs expect increased sleeve revenue to partially offset Premier League betting ban
Mid-to-lower tier Premier League clubs expect the value of their main shirt partnerships to drop by between 33 and 50 per cent after the ban on front-of-shirt betting deals comes into play, but believe much of the lost revenue will be recouped by a more than doubling of shirt sleeve sponsorship revenue.
Heat and Hornets sign jersey deals, Nuggets patch still on market
The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
‘Catch and Keep’ | Westpac and the NRL
SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.
Regions Bank signs Predators jersey deal despite ‘patchy’ NHL market
Regions Bank’s new jersey patch agreement with the Nashville Predators has taken the roster of National Hockey League (NHL) teams with jersey deals up to 17 with just two weeks to go before the start o…