Lower-tier clubs expect increased sleeve revenue to partially offset Premier League betting ban

(Photo by Will Palmer/Sportsphoto/Allstar via Getty Images)
(Photo by Will Palmer/Sportsphoto/Allstar via Getty Images)
Mid-to-lower tier Premier League clubs expect the value of their main shirt partnerships to drop by between 33 and 50 per cent after the ban on front-of-shirt betting deals comes into play, but believe much of the lost revenue will be recouped by a more than doubling of shirt sleeve sponsorship revenue.

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