Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
The ONE Esports App – Samsung and ONE Esports
In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…
EMW Global brokers Arsenal tyre deal for ZC Rubber
Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.
Robinhood makes short-term Notts County sleeve deal
US financial services platform Robinhood, the new jersey patch sponsor of the NBA’s Washington Wizards, has made a short-term marketing play as sleeve sponsor of EFL League Two club Notts County in the F…
Seymour-Hyde leaves Octagon UK after 16 years
Joel Seymour-Hyde has left his role as managing director of Octagon UK after more than 16 years with the agency
Spurs deal marks ‘new stage’ in Socios fan engagement strategy
Andrea Morando, global head of partnerships at Socios, explains the company's latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
Martin and Wynne-Morgan resign from M&C Saatchi, sparking agency restructure
M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
Pizza Pizza replaces TikTok on Toronto Maple Leafs helmet
Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
New Balance ups tennis game in Australia with AO sponsorship
New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.