Miami Dolphins leverage brand for international partner play
The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…
Allianz joins Visa at the TOP for financial services
The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…
Suzuki renews main shirt deal with ISL’s Pune City
The Indian subsidiary of the Suzuki motorcycle company has renewed its lead sponsorship of the Indian Super League (ISL) club FC Pune City
Calcium-rich mineral water brand signs up with Inter
Italian mineral water Sangemini has signed with Serie A club Inter Milan as its Official Water for the next three seasons
Bundesliga partnership pays off as TAG Heuer extends
Swiss watch brand TAG Heuer will remain an Official Partner and the Official Timekeeper of Bundesliga and Bundesliga 2, extending the partnership that has been in place since 2015-16
Vietnamese brand renews with AFF Suzuki Cup
Vietnamese dry cell and storage battery manufacturer Pinaco has renewed its partnership with this year’s AFF Suzuki Cup as an Official Supporter.
Woodward salutes Man Utd sponsorship revenue in Q4 earnings call
Manchester United’s sponsorship activity was one of the financial highlights for the year ending June 30, 2018, the club's chief executive Ed Woodward told a conference call of investors this afternoon.
Virgin Australia books five more years with Aussie rules top-flight
Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023
Jordan Brand’s PSG play mixes football and lifestyle
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.
Honda and Mercedes to title respective home Grands Prix
Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races