Kiwoom renames Korean baseball club, Nexen exits
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
Commercial income is king at Europe’s championship-winning clubs – report
Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.
On the right track? Formula One in 2018 and 2019
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
Olympique Lyonnais signs Tignes ski resort deal
Ligue 1 football club Olympique Lyonnais has signed a ‘region branding’ partnership deal with the Tignes ski resort.
Brexit to hit sports sponsorships that span UK and Ireland – law firm claims
The UK’s exit from the European Union may pose legal hurdles for sports sponsorship deals that cover both the UK and Ireland, according to a new report from LawinSport.
Santini signs global deal with Ironman series
The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini
Serie A seeks clarity on rules of gambling sponsorship ban
Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.
Cylance co-titles UCI women’s cycling team
US tech company Cylance has signed as the co-title sponsor of the UCI women's cycling team, formerly known as Valcar-PBM, for the 2019 season.
Jaguar Land Rover invests $40m into Jaguar Racing
Jaguar Land Rover has pumped $40m (€34.6m) into its Jaguar Racing Formula E Championship racing team, according to Jaguar Racing Limited’s company accounts.
Sporting glory: Five trends for 2019
With technology, rule changes and fan expectations constantly changing the way sports are played and viewed, Misha Sher, vice-president, Sport & Entertainment at Mediacom Worldwide, identifies five trends that will matter in 2019.