Matthew Glendinning

Motorsport

Kenyan bookmaker SportPesa has signed a major two-year sponsorship deal with Formula One team Racing Point, at an annual fee of “under $15m”, SportBusiness Sponsorship can confirm.
Multi-sport

The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
Motorsport

Australian tyre retailer Beaurepaires has signed as the naming partner for the Melbourne 400 Supercars race at the Albert Park Grand Prix circuit in March
Volleyball

Polish oil refiner and petrol retailer PKN Orlen has extended its sponsorship agreement with the Polish Volleyball Federation, in a four-year deal from 2019 to 2022
Cycling

Australian oil and gas producer Santos has extended its naming rights sponsorship of road cycling’s Tour Down Under for another three years.
Cycling

Tyre brand Continental has upgraded its main sponsorship of the Vuelta a España to include title rights to the ‘Most Combative Rider’ award for each stage of the cycling race.
Esports

German insurance company R+V Versicherung has signed as the main sponsor of Schalke 04 Esports, the esports division of the Bundesliga football club
American Football

The University of South Alabama’s new American football stadium will be named the Hancock Whitney Stadium, after a 10-year deal was agreed with the Mississippi-based bank.
American Football

South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Basketball

Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership