Louis Vuitton’s Davis Cup deal gets Kosmos era started
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton
Rams promote LA Stadium rights before Super Bowl
The LA Rams NFL franchise is using its run to this year’s Super Bowl to market the Naming Rights to the team’s $5bn (€4.4bn) new stadium, currently under construction in Hollywood Park, Los Angeles.
O
SportBusiness Sponsorship 7:1
Inside this issue:
FOOTBALL: Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
FOOTBALL: Visa steps up to partner Uefa women’s football programme
MOTO
Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.
New sponsorship business for Winter X Games
The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.
Barça keeps talking to hit €25m per year Naming Rights target
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Visa steps up to partner Uefa women’s football programme
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
Betway strikes BIG esports team deal
Online bookmaker Betway has agreed a main sponsorship deal with German esports team Berlin International Gaming (BIG)