Eataly brands Giro d’Italia white jersey
Italian luxury food retailer Eataly has joined the Giro d’Italia as the top sponsor of the white jersey worn by the best young rider at the Grand Tour road cycling race.
Cofidis extends as pro cycling team title sponsor
French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Karl Lagerfeld launches Fiba 3×3 collaboration
Fashion brand Karl Lagerfeld has signed a one-season collaborative agreement with Fiba 3×3, the three-a-side basketball form sanctioned by world basketball’s governing body.
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
McGuire takes on CAA Sports Media brief
Creative Artists Agency (CAA) has appointed Alex McGuire to oversee CAA’s Sports Media representation efforts throughout the UK and Europe.
‘Dreammate’ – Rocket Mortgage and the 2024 NFL Draft
Rocket Mortgage has created the 'Dreammate' campaign to amplify its role at the 'NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.
CAA Sports team leaders handed elevated roles in agency restructure
Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
A-League Women’s title search boosted by Women’s World Cup
The sale of title sponsorship rights to A-League Women, Australia’s professional women’s football league, was deferred to October last year to determine the value of staging Fifa’s showcase tournament in the country.