Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
Wanda snubs Ironman sale talks given PTO’s ‘lack of clarity and specifics’
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has said that it will not entertain discussions with the Professional Triathletes Organisation over its takeover bid for the Ironman…
Scottish Squash appoints sponsorship executive Hope to board
Scottish Squash has named Marc Hope, the experienced sponsorship rights sales executive, as a non-executive director with responsibility for financial and commercial areas
Tipico agrees one-year extension to Austrian Bundesliga title sponsorship
Tipico, the Malta-based betting operator, has renewed its title sponsorship rights agreement with the Austrian Bundesliga until the end of the 2020-21 season
Fiducial re-engages with Infront-marketed Toulouse
French Top 14 rugby union club Stade Toulousain has renewed a sponsorship agreement with Fiducial, the France-based company that provides professional services to small businesses
Limelight turns to Hope to find mass participation event sponsors
The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Glasgow Airport backs LGT World Men’s Curling Championship as sponsor talks continue
Glasgow Airport has become the latest national sponsor signed up for the LGT World Men’s Curling Championship 2020, which will take place in the Scottish city from March 28 to April 5.
Betfred to renew six-figure Scottish League Cup title sponsorship
UK bookmaker Betfred has agreed to renew its title sponsorship of the Scottish League Cup in a commercial association that first began with the 2016-17 tournament
Infront and Bundesliga’s Mainz agree six-year extension
The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
Lagardère Sports adds Korean rising star to golf portfolio
The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.