Allied Sports recruits ex-CAA Sports consulting head Luckman
US-based sports marketing agency Allied Sports has recruited Greg Luckman, previously CAA Sports’ global head of brand consulting, as its chief executive and co-managing director.
Sportfive name revived in Lagardère Sports and Entertainment rebrand
The Lagardère Sports and Entertainment agency has brought back the Sportfive name in a rebranding exercise following its takeover by H.I.G.
Pinsent Masons named World Athletics’ first legal services supplier
World Athletics has signed a four-year agreement with Pinsent Masons that affords the London-based international law firm the role of athletics’ first official supplier of legal services.
Tensions ease between Swiss-Ski and Wengen organisers after CHF300,000 donation
Swiss-Ski, the sport’s national governing body in Switzerland, has withdrawn its request to remove the iconic race in Wengen from the provisional 2021-22 FIS World Cup calendar as it seeks a resolution t…
Metz returns to Kappa in three-year kit deal
French Ligue 1 side Metz has signed a three-year kit supply deal with Italian sportswear brand Kappa.
The new agreement will run from 2020-21 to 2022-23
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
Wengen FIS World Cup race under threat in TV and sponsorship rights revenue spat
The future of the flagship FIS Ski World Cup race in Wengen is under threat because of a long-running row between organisers and Swiss-Ski, the national governing body, over the distribution of media and…
Betway ‘in talks’ to replace rival as Sevilla shirt sponsor
Top-flight Spanish football club Sevilla is in advanced negotiations over a shirt sponsorship deal with online betting operator Betway, it has been claimed
Infront retains German Ice Hockey Federation business to 2024
The Infront agency has renewed its long-running commercial agreement with the German Ice Hockey Federation (DEB) and will continue to represent the exclusive sponsorship and media rights, along with the…
Rangers kit and retail deal to spearhead Castore move into football
Scottish Premiership side Rangers has agreed a long-term kit supply and retail agreement with Castore, the UK-based sportswear brand that moved into sports sponsorship last year in a deal with Scottish…