SPFL signs off on multi-year spirits sponsorship
The Scottish Professional Football League has signed a multi-year sponsorship deal with distillery The Loch Lomond Group that grants its vodka brand Glen’s as an ‘Official Partner’ of the League.
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LNR adds Brico Dépôt to pool of Top 14 sponsors
French DIY chain Brico Dépôt has become a sponsor of French rugby union’s Top 14 in a deal that will begin with this weekend’s round of matches.
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Norwegian FA delivers 2. Divisjon title sponsorship renewal
The Norges Fotballforbund (NFF), Norway’s football federation, has extended a title sponsorship deal for the country’s third tier with PostNord, the Nordic postal services and logistics company.
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Conmebol sends out details of 2023-26 rights tender to would-be bidders
Conmebol, South American football’s governing body, has advanced its invitation to tender process for commercial rights to its club competitions between 2023 and 2026 by asking interested companies to r…
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
Fan data at forefront as The Sports Consultancy and PumpJack combine forces
The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders,…
Endeavor invests in Duffy’s BDA basketball agency
Endeavor, the sports and entertainment group that owns sports marketing agency IMG, has invested in basketball-focused representation agency BDA Sports Management