Ex-Infront executive Holmgren joins Emotion Group
Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Cycling World Championships organisers look to add to commercial team
Organisers of the inaugural UCI Cycling World Championships, which will be held in Glasgow and other Scottish venues in 2023, have started the recruitment process for a senior commercial manager
Müller upgrades European Indoors backing in deal brokered by Rocket Sports
Dairy products brand Müller has upgraded its sponsorship of the European Athletics Indoor Championships by becoming an Official Partner of the 2021 edition in Torun, Poland.
WRC Promoter wins World RX business after end of IMG era
WRC Promoter, the commercial arm of the FIA World Rally Championship, has added the FIA World Rallycross Championship to its portfolio in a deal with the International Automobile Federation (FIA)
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
Sportfive widens work with LED technical services provider
The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Birmingham 2022, CGF Partnerships appoint Cube to develop merchandise
The organising committee for Birmingham’s 2022 Commonwealth Games and CGF Partnerships, the commercial vehicle set up by the Commonwealth Games Federation and the Sportfive agency, has appointed the U…
SPFL steps up title sponsor hunt with Sport Collective GV6 appointment
The Scottish Professional Football League has stepped up its work with Sport Collective GV6, appointing the UK-based specialist sponsorship and digital consultancy in its ongoing efforts to find a title…
New deadline for Europa, Conference League sponsor bids, more offers accepted
Uefa and its appointed Team Marketing agency have issued a new deadline for prospective sponsors of the Uefa Europa League and new Europa Conference League to express their interest in the rights across…