Search on for additional sponsors and venue as triathlon record attempt launched
Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
Sevilla sponsorship head Higham on the move
Michael Higham, head of sponsorship at LaLiga side Sevilla, is to leave his role at the end of this month
Inside Edge named global sponsorship sales agency for 2023 Cycling Worlds
Organisers of the 2023 UCI Cycling World Championships, which will be held in Glasgow and across Scotland, have appointed Inside Edge, the UK-based sponsorship agency and consultancy, to sell sponsorship…
FAI signs SSE Airtricity double sponsorship, hunts national team lead sponsor
SSE Airtricity, the Irish energy supplier, has extended its title sponsorship of Ireland’s top-tier men’s league for two years and had also become the title sponsor of Ireland’s Women’s National League.
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Bids invited for Uefa club competition licensing rights across quartet of categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle
Schalke’s long-serving merchandising chief heads for exit
Mirko Hellweg has become the second long-serving commercial executive to be leaving Schalke 04, bringing down the curtain on just under two decades at the Bundesliga club
Belarus stripped of IIHF Worlds after sponsors’ backlash
Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
DreamHack Sports Games recruits Steedman as chief commercial officer
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
BKT Tires, OK Tire named World Men’s Curling Championship title sponsors
Tyre manufacturer BKT Tires and Canada-based tyre retailer OK Tire have been named as the joint title sponsor of this year’s World Men’s Curling Championship, which will take place in Calgary in the Can…