Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
Glasgow Warriors renew with business club sponsor, adds Watches of Switzerland Group
Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Anthony Joshua pens ‘career-long’ Matchroom Boxing deal
Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.
Cinch drives off with stadium naming rights, shirt sponsorship in six-year Saints deal
Cinch, the online car sales platform, has continued to build up its sports sponsorship inventory in a six-year deal with Premiership Rugby club Northampton Saints that includes stadium naming rights and…
IIHF presidential candidate Bach Nielsen proposes fewer World Championship events
Denmark’s Henrik Bach Nielsen has told SportBusiness that a reduction in the number of ice hockey World Championship events from the Division I, Group B level downwards forms part of his proposals in t…
Sportal Media founder Grimm succeeds Blaser as Ringier Sports CEO
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser
Wasserman opens Germany office headed by Burkhard and Birwe
Wasserman has opened a full-service marketing office in Düsseldorf that will be led by marketing executives Kai Burkhard and Sebastian Birwe, who have joined the sports marketing and management agency …
Capgemini becomes RWC 2023 top-tier sponsor, sales to be complete ‘by year end’
Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…