TikTok unveils British & Irish Lions content creation tie-up
Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa.
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H.I.G. Capital acquires Lagardère’s minority stake in Sportfive
H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own
Marron Media to distribute Everest Premier League rights, agrees Imagen tie-up
Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…
Sportfive back in business with Karlsruher SC following lengthy legal dispute
The Sportfive agency has reached a settlement with Karlsruher SC and will have an involvement in the 2. Bundesliga side’s commercial operations following protracted legal disputes between the pair.
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
Ryder Cup Europe drives on with Club Car
Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.
Elche retains support of long-standing shirt sponsor TM
Spanish LaLiga club Elche has renewed its long-running shirt sponsorship deal with TM Real Estate Group
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Spanish insurance firm added to 2023 Solheim Cup sponsors
Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol.
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