Long-term title sponsor replacement sought for EFL Trophy
The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition
Stegelmann to head AlphaTauri sponsorship sales
Formula One outfit Scuderia AlphaTauri has recruited Lars Stegelmann to the newly created position of head of commercial
Kukri Sports named UCI Cycling Worlds clothing provider in six-figure contract
Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…
Scottish football’s SFA, SPFL and SWPL form combined commercial entity
The Scottish Football Association (SFA), Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) have announced the creation of a centralised commercial operation that t…
Klein: IMG looking to add extra facets to Arab Gulf Cup remit
The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
CAF eyes greater returns with recruitment of new commercial director
The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
São Paulo FC builds on ABC sponsorship with renewal
São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts.
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Sportfive adds Stuttgart to Bundesliga portfolio, club retains commercial autonomy
The Sportfive agency has added VfB Stuttgart to its portfolio of Bundesliga clubs after striking a long-term deal to jointly sell sponsorship rights
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Kosmos ‘takes case to CAS’ over Davis Cup contract termination
Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…