Japan’s WE League extends kit collaboration with X-girl
Streetwear firm X-girl has produced kits for six teams in Japan's new women's professional football league, the WE League, ahead of the 2022-23 season
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
A-Leagues appoints former FMA executive Negus as director of international business
Australian football's A-Leagues has appointed former Football Marketing Asia sponsorship and marketing executive Ned Negus as director, international business
Betting-linked news website 1xBat Sporting Lines sponsors Kerala Blasters
Sports news website 1xBat Sporting Lines has agreed a deal to be presenting sponsor of Indian Super League team Kerala Blasters for the coming 2022-23 season
Ronaldo agrees NFT partnership with crypto exchange Binance
Portuguese football star Cristiano Ronaldo and cryptocurrency exchange Binance will release a series of non-fungible tokens (NFTs) later this year under a new, multi-year deal
Kyrgios joins Osaka’s Evolve agency
Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Son Heung-min becomes Burberry ambassador
South Korea and Tottenham Hotspur football star Son Heung-min has become a global ambassador for British fashion brand Burberry under a multi-year deal
World Surf League agrees three-year deal with beer brand Corona
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue