Union Saint-Gilloise strikes tie-up with Orange Belgium ahead of Champions League debut
Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League
Arsenal strikes deal with drinks brand Prime
English Premier League club Arsenal has announced a sponsorship agreement with drinks brand Prime
Goldmedal scores naming rights to West Indies-India T20 series
Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions
The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
EXCLUSIVE: Forest holding out for £10m shirt sponsorship deal after rebuffing offers
English Premier League club Nottingham Forest is holding out for a front-of-shirt sponsorship deal in the region of £10m ($12.1m/€11.8m
Swiss club Grasshoppers strikes sponsorship deal with Chinese watchmaker Seagull
Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull.
The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
Ironman Group announces wide-ranging sponsorship deal with VinFast
Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Byju’s refutes BCCI debt story, Paytm seeking to transfer sponsorship to Mastercard
Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…