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IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions

Indian skier Arif Mohd Khan in action at the Beijing 2022 Winter Olympics. (Photo by Sean M. Haffey/Getty Images)

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the future”.

The agreement sees Reliance become a principal partner of the IOA. The conglomerate will sponsor the Indian team at major multi-sport events including the Commonwealth Games, Asian Games and Olympic Games.

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