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Union Saint-Gilloise strikes tie-up with Orange Belgium ahead of Champions League debut

(Photo by Vincent Van Doornick/Isosport/MB Media/Getty Images)

Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League. 

The one-year agreement will see hey!, a wholly owned subsidiary of the telecoms operator, become the Belgian Pro League club’s front-of-shirt sponsor for Uefa club competitions and sleeve sponsor for league matches. 

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