EXCLUSIVE: Forest holding out for £10m shirt sponsorship deal after rebuffing offers

Nottingham Forest defender Neco Williams in action against Hertha Berlin at the Pirelli Stadium in Burton. (Photo by Robbie Jay Barratt - AMA/Getty Images)
Nottingham Forest defender Neco Williams in action against Hertha Berlin at the Pirelli Stadium in Burton. (Photo by Robbie Jay Barratt - AMA/Getty Images)

English Premier League club Nottingham Forest is holding out for a front-of-shirt sponsorship deal in the region of £10m ($12.1m/€11.8m) per year after rebuffing at least two multi-million-pound offers, SportBusiness understands.

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