Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
TNT Sports Drink adds two more Brasileiro Série A clubs
TNT Sports Drink, a brand of brewing company Grupo Petrópolis, has signed sponsorship deals with top-tier Brazilian football clubs Botafogo and Fluminense.
NFL’s Commanders toast deal with 50 Cent’s spirits brand
The new ownership group of the National Football League's Washington Commanders is helping the work of the commercial department, with a third new sponsor announced in a week
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Intermountain Health extends US Ski & Snowboard deal to 2027
US Ski & Snowboard and Intermountain Health, the national healthcare provider, have extended their sponsorship deal to the end of 2027
Actual Group nets Lille kit exposure in revised deal
Lille, the Ligue 1 club, and Actual Group, a leading player in the employment sector in France, have expanded their commercial partnership after less than a year, in a revised agreement brokered by Sportfive
Chelsea finally closes in on new shirt sponsor
Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
BROU steps up as main sponsor of Uruguayan FA
Banco de la República Oriental del Uruguay (BROU), the state-owned bank, has renewed and upgraded its sponsorship of the Uruguayan Football Association (AUF) in a multi-year deal.
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031