Coca-Cola sticking with Uefa for Euro 2024 global role
Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
H.I.G. Capital ready to cash in on Sportfive with sale explored
H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports.
Miami-based H.I.G
NFIF adds Instabank as sponsor after successful World Champs
Instabank, the Olso Stock Exchange-listed bank, has signed on as a main sponsor of the Norwegian Athletics Association (NFIF) until the end of 2025
Dutch conglomerate Pon set to succeed Jumbo as top cycling team sponsor
The future of Team Jumbo-Visma, the top professional cycling team from the Netherlands, looks to have been secured with Pon Holdings, a Dutch conglomerate in the transportation sector, stepping into replace…
Melbourne Stars land Lite n’ Easy as BBL sponsor
Big Bash League franchise the Melbourne Stars has signed up Lite n' Easy, the Australian food delivery service, as a presenting partner for its women's team and an official partner of its men's outfit
Eleven Sports Media adds Jets to growing NFL portfolio
The National Football League's New York Jets has partnered with digital advertising agency Eleven Sports Media to assist small to medium-sized businesses
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Sportfive adds two more World Women’s Handball Championship sponsors
The Sportfive agency has landed two more sponsors for the International Handball Federation (IHF) World Women's Handball Championship, which takes place across the Nordics later this year
Sportfive seeks US executive to land sponsors for European clubs
Sportfive has begun the search for a director of global partnerships based in the United States to lead commercial sales on behalf of European football clubs, principally Borussia Dortmund
Uefa begins search for club competition shirt patches provider
Uefa and the Team Marketing agency have initiated a process to invite offers for rights to create club competition shirt patches for Uefa club competitions for the 2024-27 cycle