Jonathan Rest

Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.

FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.

Concord Pacific, RBC and Telus, three of Canada's largest corporations, have given their backing to Team Canada's bid to win the inaugural Puig Women's America's Cup and the UniCredit Youth America's Cup…

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors

The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…

Iryo, the private high-speed train operator in Spain, has signed up as a sponsor of the 2024 La Vuelta Femenina, one of the three ‘Grand Tours’ of the women’s international cycling calendar. I

The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz's authorised sales and service partner in the country, have extended their sponsorship deal for two more years

Hilton, the US hospitality company, has extended its sponsorship of Lancashire Cricket, the English cricket county

Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.

ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League