Stage Front exit leaves Espanyol eyeing new stadium sponsor, legal action
RCD Espanyol has terminated its stadium sponsorship deal with Stage Front and is readying legal action, over allegations of non-payment and breach of contract against the US ticketing and hospitality company.
Prijsvrij extends as Feyenoord travel partner, drops women’s team
Feyenoord has extended its sponsorship deal with the Prijsvrij D-Reizen Groep, which will now act as the Dutch club’s official travel partner, but will no longer be the women’s team’s main shirt spons…
Sportfive strengthens regional operations with Tennis Australia’s Iannuzzi
Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia
Fanatics becomes master licensee of Juventus merchandise to 2035
Global sports merchandising company Fanatics is to manage all merchandise for Juventus worldwide for the next decade as part of an extensive commercial deal with the Italian club
Adidas returns to Saudi esports scene with World Cup sponsorship
Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Swimming Australia brings in Sportfive to help overhaul commercial programme
Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
Ex-World Rugby CCO Hill named commercial director of Ineos cycling team
Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director
Nike renews kit deal with Spanish basketball to 2028
The Spanish Basketball Federation (FEB) has extended its kit supply deal with US sportswear giant Nike until 2028
Foot Locker seals Boomers on-kit branding deal
Foot Locker, the footwear and apparel retailer, is to get brand exposure on the kit of the Australian men's national basketball team, the Boomers, after signing a new deal with the national governing bo…