USL clubs to get AI chat assistance in ON tie-up
ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League
EXCLUSIVE: Liverpool to swap Nike for Adidas in new kit supply deal
Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Toulouse lands Nike kit deal from 2024-25
Toulouse FC, the French Ligue 1 club, has today (Monday) announced a new kit supply deal with Nike.
The multi-year agreement will formally commence on July 1
Endesa takes commitment to Spanish basketball past €100m
Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Nike supplies Uruguay’s Copa America kits as AUF plans long-term tender
The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
In-game digital buys becoming key revenue stream for esports teams
A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
LA Dodgers adds Japanese airline to sponsorship roster
All Nippon Airways (ANA) has become the official Japanese airline partner of Major League Baseball's Los Angeles Dodgers
NFL’s expanded Global Markets Program adds five countries, four teams
The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.