Fulham nets Premier League’s first tequila sponsor
Tequila Enemigo has announced itself as the first tequila partner of an English Premier League team, through a sponsorship deal with Fulham FC
NHL extends betting deals in Nordics
The National Hockey League has renewed betting partnerships with Veikkaus in Finland and Unibet in Sweden in multi-year deals
Sponsors get extra exposure in A-League Stats Perform renewal
The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Lyon, Nice lead Ligue 1 revolt over delayed beIN payments
Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Mapei sticks with UCI Road Worlds to 2028
Italian chemical products company Mapei has extended its sponsorship of the International Cycling Union (UCI) until 2028.