SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
LG becomes official TV partner of Yankees in multi-year deal
LG Electronics USA has landed a multi-year sponsorship deal with the New York Yankees, of Major League Baseball
Football Manager sticks with Brighton for two more years
Premier League club Brighton & Hove Albion have signed a new two-year sponsorship deal with Sports Interactive, the makers of the Football Manager video game
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
TNT Sports Drink adds two more Brasileiro Série A clubs
TNT Sports Drink, a brand of brewing company Grupo Petrópolis, has signed sponsorship deals with top-tier Brazilian football clubs Botafogo and Fluminense.
NFL’s Commanders toast deal with 50 Cent’s spirits brand
The new ownership group of the National Football League's Washington Commanders is helping the work of the commercial department, with a third new sponsor announced in a week
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Intermountain Health extends US Ski & Snowboard deal to 2027
US Ski & Snowboard and Intermountain Health, the national healthcare provider, have extended their sponsorship deal to the end of 2027