Two down, one to go as ECB lands Metro Bank as One Day sponsor
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Netball World Cup loses title sponsor Vitality, nets Canada rights deal
The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Serie A sleeve sponsors face new rules to tone down branding
Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Paris 2024 eyes €100m more from lower tier partners to meet sponsorship target
The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5
Eleven Sports Media adds Saints to fledgling NFL partnerships portfolio
The New Orleans Saints, of the National Football League, has hired digital advertising agency Eleven Sports Media to help attract small businesses to its partnership programme
Fifa eyes partnership experts from its blue chip sponsors to fill key role
Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
MG Motor first brand sourced by IMG in Chivas partnership
Club Deportivo Guadalajara (Chivas), one of the most successful clubs in Mexican football, has appointed IMG to a global sponsorship sales role
World number one Alcaraz becomes Louis Vuitton ambassador
Carlos Alcaraz, the world's number one men's tennis player, has become a global ambassador for French fashion label Louis Vuitton
BMO is first brand on board under new Fifa-Concacaf pact
BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal