Slazenger named ball supplier of new Hexagon Cup
Hexagon Cup, the new padel tournament debuting in Madrid next year, today (Wednesday) announced Slazenger as its Official Ball Supplier
Continental back as Giro d’Italia top sponsor
Continental, the German tyre manufacturer, has returned as a sponsor of road cycling's Giro d'Italia after a four-year hiatus
Bundesliga clubs narrowly vote to enter private investor talks
The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Marlex partners with LaLiga table-toppers Girona FC
Marlex, the Girona-based talent research company, has signed up as a Premium Sponsor of Girona FC, the surprise LaLiga league-leaders
PGA Tour advances talks with investors led by FSG, PIF dialogue continues
The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…
FMC GlobalSat on board with France’s America’s Cup challenger
FMC GlobalSat, a global provider of satellite and wireless solutions, has signed up as a sponsor of Orient Express Racing Team, the French Challenger for the 37th America’s Cup.
Genius Sports launches fan ID solution for advertising
Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
UK Athletics lays bare commercial struggles with £3.7m loss
The continued absence of a title sponsor and long-term broadcast partner has thrown a spotlight on the financial plight of UK Athletics (UKA), which was spared from bankruptcy by Nike frontloading a significant…
Portuguese FA and MEO extend ties to 2030
The Portuguese Football Federation (FPF) has extended its long-running sponsorship deal with telco MEO to 2030
Cupra makes sailing sponsorship debut with America’s Cup Global Partner role
Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona