MLB adds Japanese travel agency JTB as international sponsor
JTB, Japan's largest travel agency, has become an international sponsor of Major League Baseball in a multi-year deal
Sponsors to the fore, media rights lagging in review of women’s football finances
The importance of sponsors to women’s football and with it the comparative absence of broadcast money has been laid bare for all to see in a new report analysing the finances of the game’s leading clu…
Blast Premier lands betting sponsor for Counter-Strike events
Esports tournament organiser Blast has landed a global sponsorship deal with esports betting brand GG.BET for its Counter-Strike tournament series Blast Premier.
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NRL’s Dragons secure Squadron Energy as new sponsor
St George Illawarra Dragons, the Australian National Rugby League team, has signed a long-term sponsorship deal with Squadron Energy, the renewable energy company
CPL renews ties with airline partner WestJet to 2027
The Canadian Premier League (CPL) has renewed its partnership with WestJet, extending the Calgary-based brand’s role as the official airline and vacation partner of the country's top football league a…
UCI begins search for commercial manager
The International Cycling Union (UCI) is recruiting for a commercial manager to help build up the international federation's revenues
TCL is latest Fiba Global Partner to commit to Qatar’s 2027 World Cup
TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
Sagres latest FPF sponsor to extend deal to 2030 World Cup
The Portuguese Football Federation (FPF) has renewed its long-standing sponsorship deal with Sagres, the national beer brand, until 2030
Coles reunites with Discovery alumni Strømme, Skoland at NPG agency
Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency
Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division