Jonathan Rest

JTB, Japan's largest travel agency, has become an international sponsor of Major League Baseball in a multi-year deal

The importance of sponsors to women’s football and with it the comparative absence of broadcast money has been laid bare for all to see in a new report analysing the finances of the game’s leading clu…

Esports tournament organiser Blast has landed a global sponsorship deal with esports betting brand GG.BET for its Counter-Strike tournament series Blast Premier. GG

St George Illawarra Dragons, the Australian National Rugby League team, has signed a long-term sponsorship deal with Squadron Energy, the renewable energy company

The Canadian Premier League (CPL) has renewed its partnership with WestJet, extending the Calgary-based brand’s role as the official airline and vacation partner of the country's top football league a…

The International Cycling Union (UCI) is recruiting for a commercial manager to help build up the international federation's revenues

TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027

The Portuguese Football Federation (FPF) has renewed its long-standing sponsorship deal with Sagres, the national beer brand, until 2030

Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency

Sportfive has appointed Chris Russell as director of global sales for its basketball division