Faaez Samadi

Multiple Sports

Lucia Salmaso, BKT Tires Europe managing director, said the brand sponsors sport to make sure it is front-of-mind in its lengthy distribution chain.
Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Football
Sponsorship & Marketing

Fashion jewellery brand APM Monaco has renewed its main sponsorship agreement with AS Monaco. The Ligue 1 club will continue to have APM on the front of its shirt until 2025-26
Football
Sponsorship & Marketing

Belgian Pro League club Anderlecht has announced an upgrade to its sponsorship agreement with Napoleon Sports & Casino
Football
Sponsorship & Marketing

LaLiga club CA Osasuna has announced new sponsorship agreements with the regional dealers of Toyota and its luxury brand Lexus
Rugby Union
Licensing & Merchandising

Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Cricket

Aramco is using its top-tier sponsorship renewal with the International Cricket Council to target B2B clients and end consumers in key markets.
Golf
Sponsorship & Marketing

TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.
Football
Sponsorship & Marketing

Liverpool FC has announced a new multi-year sponsorship agreement with Japan Airlines (JAL)
Football
Sponsorship & Marketing

After record growth in France over the term of its previous deal, MG Motor has extended its sponsorship of Olympique Lyonnais for another three years.