Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
NBA renews PepsiCo sponsorship deal
Company retains league's official soft drink, chip rights in multiyear deal
WFT to unveil new team identity next year
NFL franchise solidifies intended timetable for rebranding process
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
Developer of mask accessory gains placement in NHL Lake Tahoe games
Newly developed Go-Clips to be used at league's outdoor event
Goldin Auctions secures $40m in funding led by The Chernin Group
Investment round also involves series of industry luminaries
NFL increases sponsorship business by 10 per cent
New venues, legalized sports betting are key drivers of growth
EA Sports set to revive college football game franchise
Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions
Sony extends MLB video game title to Xbox platforms
Broadened availability contemplated in multiyear contract extension
MLB strikes sponsorship deal with loanDepot
California-based company named league's official mortgage provider