Sales tear continues for Dick’s Sporting Goods
American retailer reports robust earnings for fiscal first quarter
NHL strikes US-based partnership deal with Shavelogic
Pact represents shaving equipment company's first with a pro sports league
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
Motorola signs jersey patch deal with Milwaukee Bucks
Team is third in the NBA to align with the US telecom company
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Dos Equis to sponsor Fox Sports’ ‘Big Noon Kickoff’
Heineken-owned beer brand expands its presence in college football
Deloitte signs seven-year sponsorship deal with LA28
Professional services provider also extends long-running USOPC tie