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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
Milwaukee Bucks secure latest sponsor for new arena
NBA basketball franchise the Milwaukee Bucks has agreed a deal with Master Lock, through which the security and safety solutions company will sponsor the team’s new arena.
Philadelphia 76ers set major league first with StubHub jersey deal
The Philadelphia 76ers have today (Monday) become the first franchise in North American major league sport to adopt jersey sponsorship after agreeing a deal with online ticket exchange StubHub.
Euroleague signs snack partner, agrees Final Four deal with bookmaker
Euroleague Basketball, the governing body of continental club competitions in Europe, has entered into partnerships with baked goods company Chipita and Russian bookmaker Fonbet.