Team is third in the NBA to align with the US telecom company
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Puma to leverage Serie A ball supply deal to develop Italian retail footprint
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal
Puma keen to make strides in football segment of sports equipment market in Italy
MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
Warriors further renew jersey patch deal with Rakuten
The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten
Bucks seeking Deer District naming rights deal
Defending NBA champions once again look to flex commercial muscle
Alba Berlin jersey deal latest for Cazoo in Germany
German basketball team Alba Berlin has signed up online automotive retailer Cazoo as its new shirt sponsor