Heat seeking new naming rights partner amid FTX bankruptcy
The National Basketball Association's Miami Heat has announced it will be seeking a new naming rights partner for its home arena after beleaguered cryptocurrency exchange FTX filed for Chapter 11 bankruptcy…
FTX files for bankruptcy, leaving sports sponsorships on brink
Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
Coors Light named official beer of Leagues Cup
Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
SeatGeek aligns with USL, five clubs
New York-based ticketing company SeatGeek has further expanded its sports portfolio by being named a preferred ticketing partner of the United Soccer League.
US Soccer lands multiyear Volkswagen extension
The United States Soccer Federation has secured a multiyear partnership extension with automotive giant Volkswagen, which will continue as the presenting partner of the governing body's men’s and women’s nat…
MLS partnership enables BodyArmor to ‘gain credibility’, reach new customers
BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.
Jaguars’ TIAA Bank Field poised for name change
TIAA Bank Field, the home venue of the National Football League's Jacksonville Jaguars, is poised for a name change following the announcement that financial services company TIAA is selling its Jacksonville,…
Indy Lights rebranded Indy NXT, Firestone named presenting sponsor
Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.
US Soccer, Anheuser-Busch seal multiyear extension
The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023