Bob Williams, US office

American Football

The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink
Pickleball

Major League Pickleball has named United States-based hospitality company Margaritaville as its inaugural title sponsor, with the league now branded as “MLP by Margaritaville.”
Boxing

Prominent boxing promoter Top Rank Boxing has expanded its agreement with Bud Light, in which the Anheuser-Busch brand will continue as the entity’s official beer sponsor and also become its exclusive h…
Motorsport

NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
Football

Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Golf

American Honda, the North American subsidiary of Japanese automotive company Honda, has announced it is ending its long-running title sponsorship of the PGA Tour's Honda Classic at PGA National Resort …
Mixed Martial Arts

The Professional Fighters League has partnered with fintech startup Concerto to offer the mixed martial arts promotion's official Mastercard credit card
Football

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Golf

The PGA Tour and American global airline United Airlines have secured a multiyear extension of their marketing partnership through 2025
Football

Major League Soccer's Colorado Rapids have named Colorado-based health system UCHealth as the team's new principal jersey sponsor through the 2029 season