Bob Williams, US office

Ice Hockey
Licensing & Merchandising

The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.
Ice Hockey
Licensing & Merchandising

Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has named the Boston Beer Company's Truly Hard Seltzer its official hard seltzer partner in a five-year deal
Esports

Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
Women's Football
Fan Engagement

Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
Women's Ice Hockey
Sponsorship & Marketing

The National Women’s Hockey League has gained another commercial boost ahead of the new season with the extension of a sponsorship deal with the Dunkin’ restaurant brand.
Ice Hockey

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
American Football
Sponsorship & Marketing

The $5bn future home of the National Football League's Los Angeles Rams and Los Angeles Chargers will be officially known as SoFi Stadium, it was confirmed on September 15
Football

LAFC has extended its partnership with the Los Angeles County Metropolitan Transportation Authority (Metro), which is designed to encourage fans to take the Expo Line or Silver Line to the Major League …