PGA Tour’s Honda Classic forced to seek new title sponsor

Shane Lowry of Ireland at the PGA Tour's 2022 Honda Classic. (Getty Images)

American Honda, the North American subsidiary of Japanese automotive company Honda, has announced it is ending its long-running title sponsorship of the PGA Tour's Honda Classic at PGA National Resort in Palm Beach Gardens, Florida, after the 2023 tournament.

The tournament has been sponsored by Honda since 1982. As such, the PGA Tour's longest-running interrupted title sponsorship deal will come to an end as the brand said its needs and marketing objectives have shifted.

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