Monster Energy expands MMA presence with ONE Championship pact
Global energy drink brand Monster Energy has secured a multiyear partnership with mixed martial arts promotion ONE Championship, becoming the organization's first-ever official energy drink partner
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
TCL looks to expand US reach with NFL pact
Consumer electronics brand named league's official TV partner
FC Dallas brings in two jersey sponsors for 2023 season
Major League Soccer's FC Dallas has named North Texas-based healthcare systems Children’s Health and UT Southwestern Medical Center as the club's new principal jersey sponsors as part of a multiyear pa…
Monster Energy named Power Slap’s first commercial partner
Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization
BioSteel expands NHL presence by aligning with six teams
North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
T-Mobile named Liga MX sponsor in US in TelevisaUnivision-brokered deal
Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Andretti Global, Cadillac partner for potential F1 team
Andretti Global, the parent company of Andretti Autosport, is stepping up its bid to secure a Formula 1 entry by partnering with American automotive company General Motors for a proposed two-car Andretti…
Seattle’s T-Mobile Park to stage 2024 NHL Winter Classic
T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
PPG, NHL secure multiyear extension ahead of Winter Classic
The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.