Bob Williams, US office

Figure Skating
Sponsorship & Marketing

US Figure Skating has announced that leading retail mortgage lender Guaranteed Rate will become the title sponsor of this weekend's 2020 Skate America
Golf
Sponsorship & Marketing

The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open
Baseball
Sponsorship & Marketing

Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.
Basketball
Licensing & Merchandising

The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Football
Sponsorship & Marketing

Camarena Tequila has been named the official tequila of the International Champions Cup and LaLiga North America
Football
Licensing & Merchandising

Sales of Tobin Heath and Christen Press jerseys at Manchester United outsold any of the club's male players for the first three days after the United States women's national team players joined the club.
Ice Hockey
Sponsorship & Marketing

New York healthcare provider Northwell Health has struck a 10-year founding sponsorship deal with the New York Islanders and the National Hockey League team's new venue UBS Arena.
Ice Hockey
Sponsorship & Marketing

The National Women’s Hockey League has named Minnesota-based ice hockey uniform manufacturer K1 Sportswear as the league's exclusive jersey supplier in a three-year partnership.
Motorsport
Sponsorship & Marketing

The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
NFL
Sponsorship & Marketing

The National Football League's Philadelphia Eagles have signed a multiyear, multifaceted partnership with prominent gaming company DraftKings