NHL unveils sponsorship activations for Stanley Cup Playoffs
The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
NWSL secures multimillion dollar UKG sponsorship
The National Women's Soccer League has secured a multiyear, multimillion dollar agreement with United States-based human resources, payroll, and workforce management company Ultimate Kronos Group (UKG),…
Hard Rock expands F1 presence with Red Bull Racing pact
Restaurant, hotel, and casino company becomes an official team partner
Minor League Cricket lands Toyota, Sunoco deals
Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
Hard Rock to become title sponsor of W Series 2022 opener
Hard Rock International, the United States-based hotel, restaurant and casino company, has struck a deal to become the title sponsor of the W Series 2022 season-opening double-header at the Hard Rock Stadium…
NWSL Spirit brings in Kennedy Center as main jersey sponsor
The National Women's Soccer League's Washington Spirit has secured a principal jersey partnership with the Washington, District of Columbia-based John F.
St. Louis Blues name Stifel as jersey sponsor in five-year deal
Team is the league's fifth to announce a patch partner
Real Madrid, Blue Jays enhance facilities with Daktronics deals
US audiovisual systems provider expands footprint with two new pacts