La Roche-Posay named inaugural US Open sunscreen partner
The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
LA Galaxy, Herbalife Nutrition extend long-standing jersey pact
Major League Soccer's Los Angeles Galaxy has extended its long-standing jersey sponsorship deal with Los Angeles, California-based dietary supplement company Herbalife Nutrition in a multiyear, multimillion do…
Cadillac replaces Mercedes as US Open official vehicle
General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Nascar, Worldwide Express further expand partnership
Nascar has secured an expanded multiyear partnership with American logistics company Worldwide Express, which has been designated the organization's new official logistics partner
Raiders sign first Mexico-based commercial partner
The National Football League's Las Vegas Raiders have secured a partnership with Mexican low-cost airline Viva Aerobus, marking the team's first commercial partnership in the country
Cincinnati Bengals secure Paycor naming rights deal
The Cincinnati Bengals will now play at Paycor Stadium after the National Football League team secured a long-term naming rights deal with Cincinnati, Ohio-based human capital management software company…
Minnesota Wild names Tria Orthopedics as jersey patch sponsor
Minnesota Wild has become the latest National Hockey League team to announce a jersey patch partnership, striking a multiyear partnership with Tria Orthopedics
Dekalb named official corn seed of 2022 MLB ‘Field of Dreams’ game
Dekalb has been named the official corn seed of the 2022 Major League Baseball Field of Dreams game, which is being contested between Cincinnati Reds and Chicago Cubs at a specially-constructed temporary…
MLS, Avant partner to create team-branded credit cards
Major League Soccer has secured a multiyear agreement with Chicago, Illinois-based financial technology company Avant, which has secured the license to create MLS-themed credit cards for 21 clubs
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…