Major League Soccer's Los Angeles Galaxy has extended its long-standing jersey sponsorship deal with Los Angeles, California-based dietary supplement company Herbalife Nutrition in a multiyear, multimillion dollar deal.
Elite players increasingly refusing to engage with brands they don’t approve of Sponsor contracts with leagues and federations do not guarantee access to named individuals
BNP Paribas previously held title rights Billie Jean King Enterprises instrumental in deal Sponsorship underpins uplift in prize money
Three deals have expanded firm’s regional footprint and improved tech and sales capabilities
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